The power of “unsubscribing”

By Kristi Delongchamp | Firm Development

Unsubscribe! Free yourself.

Are you like me and get so many emails nowadays that you spend more time deleting them than you do actually responding to the important ones? If you are, please keep reading…if not, please call me to educate me on your process! I need you in my life!

We all say, “just email me,” or we sign up for access to a website or discount when prompted. “Seems interesting…I’ll get back to that later.” Click. That quick response can sometimes be our own worst enemy as we impose unnecessary stress on ourselves. It can be overwhelming to open your email and see that you have a specific number (which will be different for all of us) of emails waiting to be opened. Such a daunting pile of guilt we build up for ourselves.

Years ago, I asked my manager if she was busy or if I could ask a question. She responded that it was “unsubscribe Tuesday” and she just needed 5 more minutes. Well, that statement intrigued me so when she became available, that was the first thing I asked her. “What is ‘unsubscribe Tuesday’? Do I need that although I don’t even know what it is?” She explained that she got so many emails that she had to figure out a way to manage her time better. She said she got to a point where she decided to schedule a day on her calendar to go into all her unwanted emails and unsubscribe. Can you say GENUIS? Rather than wasting precious time each day, she would simply move them to an “unsubscribe” folder in her email and then she would go in on her scheduled day and unsubscribe. She said every time she did it, she felt so refreshed. It was almost a freeing sensation. SOLD! 

Since that conversation almost 10 years ago, I still follow this philosophy and process. I honestly believe  it has a huge impact on one’s emotional state. It gives you the freedom to sign up for the discount or to provide an email address when prompted, but then gives you a way to efficiently remove yourself from the dreaded unwanted future solicitations. 

There are only 24 hours in a day, and you can’t make any more hours, so you have to find ways to “work smarter, not harder.” This has been a lifesaver for me and hopefully you will find value in it as well.  If you do, remember to pay it forward and tell your friends, family, and co-workers so they too can lead a happier, healthier lifestyle.

We DELIVER great service to independent representatives! If you would like to know what else might make our family special, we would love to chat! Contact Kristi Delongchamp at (888) 744-6264 or

About SPS Family

The SPS Family consists of two broker-dealers, Sigma Financial Corporation and Parkland Securities, LLC; a Registered Investment Advisory firm, Sigma Planning Corporation; and a back office, known as BD Ops, LLC. The companies, based in Ann Arbor, Michigan, are under common ownership and led by an experienced executive team. The SPS Family prides itself on personal service to independent registered representatives and investment adviser representatives from across the United States. We consider our representatives family as we strive every day to provide them “Independence. DELIVERED.”

300 Parkland Plaza | Ann Arbor, MI 48103 | 888-744-6264

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