What the Broker-Dealer of the Year Awards Means to Us
By Jennifer Bacarella | Executive, Director of Firm Development
Every year, Investment Advisor Magazine (ThinkAdvisor is the online publication) asks registered representatives to rank their broker-dealers on a series of categories from training and marketing support to service and product availability, and more. This year, Sigma Financial Corporation has the honor of being named runner-up in our category for the prestigious Broker-Dealer of the Year award.
Of course, we aim to be number one (which we have been…NINE times to be exact). We never take anything for granted and do not underestimate the power of growth. We always want to improve. We continually seek to exceed our representatives’ expectations. And we want our reps to feel that they are part of our family. How do we do this? By taking these poll results, analyzing them, and taking action.
We are proud to be named one of the top-ranking BDs in the country. Starting our journey in 1983 with a just a few employees in a tiny little house office, we have grown to a staff of more than 130 employees and over 600 representatives. We believe we are perfectly situated in an ideal spot in the industry – small enough to know our representatives by name and create lasting relationships, and large enough to keep costs relatively low and offer tremendous support and a wide range of products.
So, what does placing runner-up in the Investment Advisor Magazine Broker-Dealer of the Year Award mean to us? Well, it means we have traveled so far since those first days. It means that our representatives think pretty highly of us. And it also means that we have some work to do. We will keep delivering unparalleled support to build legacies. Our representatives are our family – and we will continue to treat them that way.
Further, the BD of the Year award gives us the opportunity to take our strengths up to the next level, improve upon our weaknesses, and show appreciation to those who think so highly of us.
If you would like to see the article written about us (and other runners-up) by Investment Advisor Magazine, you can check it out here: https://www.thinkadvisor.com/2020/08/26/the-broker-dealers-of-2020-the-runners-up/.
To our representatives: WE LOVE YOU! Thank you for ranking us as a top BD!
If you have any questions or comments, please reach out to me via email at firstname.lastname@example.org.
We DELIVER great service to independent representatives! If you would like to know what else might make our family special, we would love to chat! Contact Kristi Delongchamp at (888) 744-6264 or email@example.com.
About SPS Family
The SPS Family consists of two broker-dealers, Sigma Financial Corporation and Parkland Securities, LLC; a Registered Investment Advisory firm, Sigma Planning Corporation; and a back office, known as BD Ops, LLC. The companies, based in Ann Arbor, Michigan, are under common ownership and led by an experienced executive team. The SPS Family prides itself on personal service to independent registered representatives and investment adviser representatives from across the United States. We consider our representatives family as we strive every day to provide them “Independence. DELIVERED.”
300 Parkland Plaza | Ann Arbor, MI 48103 | 888-744-6264